Samsung Galaxy A37 Now Costs Rs. 17,000 More Than Its Launch Price

With smartphone prices increasing left and right, it was nice to see Samsung offer some major discounts and promotions across its lineup, including the Samsung Galaxy A37, for so long. It was good while it lasted, as the discounts and offers have finally come to an end and the phone has gotten very, very expensive.

Samsung’s main focus with the Galaxy A36 and A56 last year was trimming them down as much as possible, shaving nearly a millimetre off their thickness. This time, however, the company appears more focused on its pricier offering, i.e., the Galaxy A57.

I say this because the A57 continues to shrink in thickness and gets the newest in-house silicon. In the meantime, the Samsung Galaxy A37 sees almost no change.

While I did say the Galaxy A37 has almost no changes from last year, that doesn’t mean there are no changes at all. There are a few. But what exactly?

Let’s talk about them in further detail in this article:

Samsung Galaxy A37 Overview

Let’s start with the design, which is essentially unchanged. There are virtually no visual differences, and even the Galaxy A37’s dimensions are the same as the A36.

Normally, that wouldn’t be an issue, especially since the phone was slimmed down by 0.8mm just last year. But Samsung seems to be holding back with the A37 this time, as it pushed the Galaxy A57 to a sub-7mm thickness, even though the A36 and A56 had the same depth last year.

So, if Samsung wanted, they could have made the A37 equally thin. But they didn’t, likely so that the thinnest-ever A-series phone was also the most premium one.

They did, however, give it the translucent camera pill just like with the A57, which I am not gonna lie, does look kinda cool. They also gave it the IP68 rating. To which, I’d like to say, FINALLY! Samsung stuck with the IP67 rating on their phones for years, even when the competition had moved to IP69 ratings. So that’s one design upgrade we get this year.

Display-wise, we are exactly where we were last year. It’s the same 6.7-inch AMOLED panel with FHD+ (1,080 x 2,340 pixels) resolution and 120Hz refresh rate. Samsung does mention “slimmer bezels” in their marketing material, but given the phone’s dimensions and display size are the same, I don’t think the bezels have gotten any slimmer — even though I wish they did.

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Moving on to the performance side of things, we finally get the Exynos 1480 chipset on the Samsung Galaxy A37. For the past few years, Samsung has been following a pattern of introducing a new Exynos chip with their A50 series offering, and shipping the same silicon in the A30 series the following year.

But last year, they threw us all a curveball and shipped the Galaxy A36 with the Snapdragon 6 Gen 3, which was barely better than the 1380 on the A35. That said, 1480 is now an objectively better chip and should show a noticeable jump in numbers.

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Now, another unsuspecting area where Samsung seems to have pushed an upgrade is the cameras. On the surface, we get the same 50MP main, 8MP ultrawide, 5MP macro, and 12MP selfie setup.

But the change sits underneath, in the sensor (just for the main camera). Some sources identify the sensor as Sony’s IMX906, but Samsung does not officially disclose the sensor model. So I’d treat the IMX906 designation as unconfirmed.

IMX906 or not, it’s a significant upgrade over the previous 1/1.96” sensor. With the amount of time Samsung has spent talking about cameras, the optics department seems to be where improvements were focused.

I wish they would replace the 5MP macro snapper that no one is using and put a telephoto lens instead. But I don’t mind the upgraded main sensor, like, at all. And it seems the main sensors on the Galaxy A57 and A37 are now the same, at least in terms of sensor size..

As for the battery, we get the same 5,000mAh cell, which I don’t even feel like complaining about. And that’s not out of disappointment or anything. Samsung’s battery management and optimisation is absolutely elite. I have seen them outdo other companies with a lot larger cell sizes with the same old 5,000mAh cell. So, I am fine with it as long as it lasts me throughout the day, until I reach home.

As for charging, we continue to get 45W of speed. No surprises there, as we just got the upgrade last year. Samsung just introduced 60W charging with the Galaxy S26 Ultra, so no way it’s coming to the A-series this soon.

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Lastly, for software, we are getting One UI 8.5 based on Android 16, along with six whole years of OS and security updates, which we all know and love Samsung for.

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On the surface, the Samsung Galaxy A37 looks like a lazy rehash of the A36 with the same chassis, display, battery, and charging. But once you dig in, you do see the changes.

The phone is finally IP68-rated. It gets the more powerful Exynos 1480 chipset. It should have gotten it last year, but better late than never, I guess. The main sensor has also been upgraded, even though you don’t outright see that on the specs sheet.

So yes, even though the Galaxy A37 essentially looks the same, it brings a fair bit of changes. But the burning question is: Is it worth the money?

Even before this price hike, the A37 was competing in a difficult price segment. Now that it starts at Rs. 74,999, the value proposition looks even tougher, especially against phones offering higher-end chipsets or additional camera hardware at similar prices.

So, if it were me, I would look at the POCO X8 Pro, which costs significantly less than the A37 and offers much better performance. And if you were eyeing the 12/256GB variant, I’d look at the Xiaomi 17T instead. It offers a 5x telephoto camera and a more powerful processor, while still bringing plenty of other premium features to the table.

What are your thoughts on the Samsung Galaxy A37? Let us know in the comments below!