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Viber Launches Viber Lens in Collaboration with Snapchat in Nepal

Viber, one of the most popular messaging app in Nepal, has launched a new feature called Viber Lens in Nepal in collaboration with Snapchat.

Viber Lens
Viber Lens

The virtual launch event of Viber Lens was hosted on September 9, 2021. This feature has been launched in Nepal, Vietnam and Philippines in the APAC region exclusively for the first time

Viber Lens in Nepal

Viber Lens allows users to put AR filters on their faces—similar to Snapchat—and share those as an image, video, or GIF.

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With the Viber Lens, users can now apply AR filters for the first time in the Viber app. Currently, the app has 20 different Viber Lenses to choose from, and Viber will also implement different local lenses in partnership with local brands and celebrities.

The company also announced its plan to add at least 20 additional lenses every month, and businesses will have the opportunity to create their own exclusive lenses on Viber.

 “We have had multiple partnerships in Nepal and have always been keen in bringing more innovative features to make Viber more fun and useful for the everyday life of Nepali users. This feature is one additional way of offering our Nepalese users something special in their daily chats and communications.”

– David Tse, the Senior director of APAC at Viber

Viber Lenses are now available in Nepal for iOS (Viber version 15.5.5 and up) and Android (Viber version and up). Local lenses are available starting Viber version 16.0 and above.

Singer/Songwriter Swoopna Suman and Coca-Cola are the first partners to integrate the local lenses in the app.

How to use Viber Lens?

To use the new Viber Lens feature, follow the steps below:

  • Make sure the Viber app is installed and up-to-date
  • Open the Viber app
  • Open the desired chat
  • Tap the camera icon
  • Now, the Viber Lens will start downloading
  • After the completion of the download, you can tap on different lenses and use them as you desire.

More than 10 million Viber users are from Nepal. Just last year, Viber saw a growth of over 26% in Nepal. No doubt, Viber is one of the most loved and used messaging app in Nepal.

Therefore, Viber chose Nepal as one of the initial markets for the Viber Lens feature.

What do you think of this new feature? Let us know in the comments below!

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