- CG is set to bring the Nothing brand to Nepal.
- CG MD Nirvana Chaudhary confirmed it through his social media handles.
- Nothing is a tech brand founded by OnePlus co-founder Carl Pei.
Kathmandu-based multinational conglomerate Chaudhary Group (CG) is set to introduce Nothing, a London-based tech company, to the Nepali market.
Nothing is a brand founded by Carl Pei, co-founder of OnePlus. The demand for Nothing products is on the rise, as enthusiasts appreciate their unique transparent designs.
Nirvana Chaudhary, the managing director of CG, announced via his social media channels that CG will soon offer Nothing products in Nepal.
— Nirvana Chaudhary (@BeingNirvana) October 31, 2023
One of Nothing’s recent products, the Nothing Phone 2, is in high demand among Nepali enthusiasts. However, it has not yet been officially released in Nepal.
Now, with CG partnering with Nothing, these products may become available in Nepal soon.
Tech Studio, the official importer of Nothing in Nepal responsible for online sales, has introduced some of Nothing’s products in Nepal, including Nothing Phone 1, Nothing Ear Stick, and Nothing Ear 2.
Nevertheless, the pricing of these products leans towards the higher side. Hopefully, with the new partnership with CG, pricing will become more competitive.
Furthermore, it remains unclear whether CG will now act as the sole authorized distributor of Nothing in Nepal or if Tech Studio will continue to handle online sales.
Nothing also has a sub-brand called CMF by Nothing. It is also uncertain whether CG will introduce this sub-brand to Nepal.
Nothing, established in 2020 by OnePlus co-founder Carl Pei, made its debut in 2021 with a pair of wireless earbuds known as the Nothing Ear 1, featuring its signature transparent design.
A year later, the company launched its first smartphone, the Nothing Phone 1, which quickly became popular. Enthusiasts admired the unique transparent design and the series of LED light strips on the back, referred to as the “Glyph interface.”
In 2023, Nothing expanded its product line with the Nothing Ear 2, an updated version of its initial audio product, and the Nothing Phone 2, a successor to the Nothing Phone 1. The same year, the company also introduced its sub-brand, CMF by Nothing.