Axiata and iflix Sign a Non-Binding MOU

Axiata, the private owner of Ncell and iflix, a subscription video on demand service provider has signed a non-binding Memorandum of Understanding (MoU) to expand their strategic collaboration.

A statement released by Axiata said that from two existing successful partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration is intended to extend to Axiata’s customers at XL in Indonesia, Smart in Cambodia, Robi in Bangladesh and Ncell in Nepal.

Mark Britt, iflix group chief executive officer, said, “Together with Axiata’s highly innovative and award winning Mobile Internet Fulfilment Exchange application platform and music service Yonder, we look forward to working with Axiata to further redefine media and entertainment for Axiata’s customers in Malaysia, Sri Lanka, Indonesia, Cambodia, Bangladesh, and Nepal, over the coming months.”