News websites have been exploring new ways to make their presentation mobile-friendly to stay on top. They are mostly content-heavy. Hence filtering the important content in the highlights is always a challenge.
Recently, one of the trusted news websites Dekhapadhi.com has adopted a mobile-friendly design and come up with an idea of curating the most significant content in the news.
The news website has come up with four distinct features including Swipe it up, Digital Magazine, 60 words news, and Non-intrusive advertisements. These are recognizably different features in the Nepali news market.
Swipe it up
Majority of us are already adopted to ‘Swipe it up’ feature because of social media like TikTok and Instagram. Dekhapadhi brings a similar experience where the viewers can get a variety of news in few minutes with few swipes.
This feature has been incredibly beneficial for influencers of social media. Dekhapadhi believes that the replication in the news website is believed to enhance users’ experience.
Also, one of the distinctive features of this newly designed website is a digital magazine.
It has been surveyed that digital magazine reaches the audience in a very short time. Though the contents in Dekhapadhi digital magazine are not in long-form, here, one can get a detail of an issue through data and short quotes as well.
60 words news
Though international news websites have been implementing this trend, this is a new concept for Nepal.
The writer collects the information and curates the most significant parts, summarize and limits the news to 60 words.
“Our research tells us that people skim through the news and shorter and concise news are preferred to longer ones. With the 60 words, we have attempted to give readers what they desire,” writes the press release issued by Dekhapadhi.
We can get news from sectors including current affairs, politics, economics, entrepreneurship, entertainment, health and lifestyle, and others.
At a time when the world is talking about effective and smart advertising ways, Dekhapadhi has adopted non-intrusive advertisements. It is an exclusive feature for Nepali news websites.
The website has a different slot for advertisement and they don’t disrupt the experience of the viewer. The advertisements don’t need to be blocked.
Dekhapadhi through its press release shares that the ad placement is also incredibly noticeable while keeping the brand value intact.
“We have technologically stepped further with the restructuring of our website. With all these innovations we believe we are kick-starting new age of “viewing, reading and listening,” shares the press release.
Do visit Dekhapadhi.com and let us know your thoughts on its new design and features.
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