OPPO ranked second for the South-East Asia region in 2017 for annual smartphone shipments, according to the latest report from market research firm International Data Corporation (IDC). The ‘Quarterly Mobile Phone Tracker’ covers markets including Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam. Oppo has maintained rapid growth in the region by offering products that local consumers love.
Oppo posted a growth of 29% from 2016 to rank second in the South-East Asia region. Oppo started out by first exporting its product to Thailand back in 2009 as its first international market. Its growth in the region has been remarkable. Oppo is behind only Samsung in terms of annual smartphone shipments in the region. According to Oppo, its localization plan is to deeply understand the needs of young consumers by developing innovative technology together with beautiful and fashionable design. One such popular product has been the Oppo F5.
The wildly popular “Selfie Expert” F series and specifically the Oppo F5, are the industry’s first to feature groundbreaking A.I. Beauty Recognition technology that’s designed to personalize beautification for users within a captured selfie. Other firsts include the advanced Full-Screen FHD+ display and convenient Facial Unlock Technology. Looking ahead the forthcoming generation of products will continue to bring innovative user experience and strengthen the company’s leadership position among the young smartphone users in the region.
Worldwide, big players like Apple and Samsung dominate the market. However, at least in South-East Asia Oppo is holding its ground even against them. Oppo announced to continue its commitment to South-East Asia with pioneering products that will inspire and excite in the years ahead.F
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