Ultima Aura ANC Earbuds Launched: First Nepali-Brand TWS Earbuds with LDAC

Ultima has a total of three earbuds in its lineup: the Atom, the Boom, and the Prime. Even within these lineups, they’ve launched a bunch of different TWS earbuds. But in reality, the three lineups basically feel the same, and there has yet to be a lineup that stands out among the rest, or one that has “Aura”. Enter the Ultima Aura ANC Earbuds.

So besides the name itself, what gives the Ultima Aura ANC Earbuds such an aura? Or in simpler terms, what makes these earbuds stand out among the rest of Ultima’s lineup? Let’s check it out.

What is the Price of Ultima Aura ANC in Nepal?

The Ultima Aura ANC Earbuds launched with an MRP of Rs. 5,999. However, currently, the earbuds’ price in Nepal is Rs. 3,499. Every product on Ultima’s official website seems to carry some kind of discount that never really ends; they’re basically always on sale. So while the listed MRP may say Rs. 6,000, the buds will likely sell for around Rs. 3,500 in practice.

Talking about pricing, the Aura ANC takes the second spot as Ultima’s most expensive earbuds to date, right next to the Ultima Atom 192, which had an MRP of Rs. 3,600. Sadly, that one isn’t available on the market anymore.

So currently, the Aura ANC stands as Ultima’s most expensive earbuds. If you’re looking to purchase one, they’re available via Ultima’s official website, Daraz, or their official showrooms across the country.

So, back to my question: what gives the Ultima Aura such an aura compared to the rest of the lineup? Well, it’s the “Tuned by Sony” claim that Ultima has been slapping across their product page. So what’s the actual story here? Let’s jump into the overview and find out.

Ultima Aura ANC Earbuds Overview

The Aura ANC looks way more unique than what Ultima usually offers. Now, I know the design aspect of any TWS earbuds is hard to reinvent, and at first glance, it does look like the usual in-ear, stem-style design. But what’s unique here isn’t the design itself; it’s the colour combination.

It comes in two colour variants: Black and White. The White one is especially unique, with a dual-tone finish, white on the outside and black on the inside, which does give off a bit of a PlayStation 5 vibe.

While the White one is the more unique of the two, that doesn’t mean the Black variant misses out entirely. The rotating crown on the outside of the case still gives it a distinct look. And it’s not just for show either; you can actually use the rotating crown to control play/pause or volume, and it’s fully customisable.

If you’d rather keep the case in your pocket, the earbuds also support touch-based controls for quick access.

ALSO READ: Honor Earbuds A Pro Price in Nepal (September 2026 Updated)

The earbuds carry an IPX6 rating, the highest we’ve seen on any Ultima earbuds so far, though it’s worth noting this rating only applies to the earbuds themselves and not the charging case.

Okay, design and build quality are nice, but you don’t really buy TWS because it looks good; sound matters the most.

Safe to say, the audio specs are solid too. It’s got an 11mm titanium driver, which is actually a relatively smaller driver compared to what Ultima typically offers, usually up to 13mm.

So the audio could end up sounding slightly less punchy in the bass department compared to some of Ultima’s other earbuds, though driver size alone doesn’t tell the whole story.

On the bright side, the Aura ANC is the first Nepali-brand TWS to support LDAC. In fact, even budget TWS earbuds priced higher than the Aura ANC, like the Anker K20i or the r50i, don’t support LDAC. So seeing LDAC support on a sub-Rs. 4,000 pair of earbuds is genuinely appreciated.

For readers unfamiliar with the term, LDAC is simply a Bluetooth audio codec developed by Sony that lets more audio data get transmitted from your phone to your earbuds. LDAC allows more of the original, less-compressed audio data to pass through, meaning you get more detailed sound overall.

However, having LDAC doesn’t automatically mean great sound. It can carry more audio data than more basic Bluetooth codecs, sure, but the actual listening experience still depends heavily on the hardware itself. And that’s where the 11mm driver could end up being a limiting factor.

So yes, LDAC is a genuinely welcome feature here. But don’t buy the Aura ANC expecting the LDAC alone to perform some kind of sonic witchcraft.

Ultima has also mentioned that the buds are “Tuned by Sony,” which I found a bit odd. From the brief research I did, this exact phrasing, “Tuned by Sony,” seems to be something Sony uses specifically for its own products, like the WF-1000XM6, which are tuned in-house by Sony’s own acoustic engineers.

I also couldn’t find any legitimate third-party TWS earbuds carrying that same claim. So Ultima may be stretching the Sony association here, perhaps conflating LDAC support, which is a Sony-developed codec, with an actual tuning partnership. That said, I could be wrong, and there might be other third-party earbuds out there genuinely using a similar claim.

Other than that, the Aura ANC features a six-mic hybrid ANC setup rated up to 50dB, alongside a dedicated transparency mode.

For connectivity, it runs on Bluetooth 5.3, and there’s also the Ultima Link app, which lets you manage sound settings, EQ, controls, battery information, and even customise the rotating crown’s functions. The earbuds also support multipoint connectivity, so you can connect to two devices at once and switch between them seamlessly.

Endurance is decent too. The case runs on a 450mAh battery, which Ultima claims offers up to 50 hours of total playback combined. The earbuds themselves carry a 40mAh unit each, though standalone playback time per charge isn’t specified. Lastly, like most Ultima earbuds, a quick 10-minute charge can provide up to 180 minutes of playback.

ALSO READ: Honor X10 Lite Price in Nepal (September 2026 Updated)

The Aura ANC feels quite different compared to the rest of Ultima’s lineup. It feels like a Nepali brand taking a more serious swing at the audio market.

And I’m particularly talking about the Sony LDAC certification. While the 11mm driver may be a limiting factor when it comes to the actual sound quality, it’s still a good sign that Ultima has managed to bring LDAC support to an earbud at this price.

Now, all they need to do is bring this tech to some of their best-selling earbuds, like the Boom 141 or maybe the Atom 192 Pro, and Ultima could really be onto something.

As for the earbuds themself, it does come with some decent features. The rotating crown is clever, while multipoint connectivity is genuinely useful. The battery life is average, and the ANC is respectable.

But at the Rs. 3,499 launch price, I feel like the Aura ANC doesn’t offer enough to stand out from the rest of Ultima’s lineup. The Boom and Atom series already offer a lot of what the Aura ANC brings, and at a lower price too.

So, while the Aura ANC shows that Ultima is moving in the right direction, I’m not sure it has enough aura to justify the higher price just yet.

What are your thoughts on the Ultima Aura ANC? Let us know in the comments below!