Among a sea of brands and advertisements, companies must go the extra mile to stand out to potential customers.
To successfully accomplish this, businesses must first understand who they’re trying to appeal to. With a comprehensive understanding of your target audience, you can create digital marketing content that suits them.
What is a target audience?
Your target audience is the specific group of customers that are most likely to be interested in your product or service and is therefore the one you want to be targeting with your advertising. A target audience can include a number of factors, including age, gender, career or location to name a few.
Depending on what your business sells your target audience can be broad (targeting a large section of the population) or niche (targeting a smaller, more specific group of people).
Knowing your target audience is essential for marketers, as you can personalise your marketing content- which has been shown to have a big impact on attracting customers– and decide where to advertise your product/service to get the best results.
How to define your target audience
There are several methods your business can utilise to determine your target audience. One way you can do this is by hosting a webinar. A webinar is an online event where a speaker or speakers deliver a presentation to a large audience.
The audience participates by submitting questions, responding to polls and using other interactive tools. Using a webinar platform is a great way for businesses to gain an understanding of their audience. By inviting the audience to submit questions and answer polls, businesses can get an idea of the type of customer interested in their product as well as gain ideas on how best to reach this audience.
However, what is a webinar platform? A webinar platform is different from meeting tools like Zoom or Teams, which are designed for small groups, and from traditional streaming tools like video, which don’t allow audience participation. Most webinar platforms include integrated social media and live audience feedback. Using this, you can get a good idea of the kind of audience you should be targeting and can be provided with good ideas on how to do that.
Another way to define your target audience is through market research. Analysing the market research for your industry, you can determine if there are any gaps that your product could fill. Thorough market research is essential to helping you determine the kind of audience you should target to boost your sales.
Defining a target audience and creating relevant digital marketing doesn’t have to be complicated
Ultimately, research is the key to defining your target audience. With thorough research of a certain market, you could identify an under-utilized audience, and filling this gap can be a boon to your business. With the advent of the internet, it has never been easier to directly interact with your audience.
Using tools like social media and webinars, you can easily get specific information and feedback from your target audience, making this an essential way of defining your audience and creating marketing content to suit them.